Created LinkedIn ad campaigns and performed A/B Testing to optimize performance - Overall campaign performance results: 115,224 impressions, 1,214 engagements, 1.05% average engagement rate in two weeks

Prepared LinkedIn ad campaign performance and engagement metrics reports in Microsoft PowerPoint

Extracted data from Google Ads keyword and searched terms reports to identify metrics of each keyword and search term’s performance

Assisted with Internal Audit/Risk Management – led file organization for internal auditing; led meetings with both single family and multi-family public relations directors to review organization procedure

Prepared weekly single family and multi-family ad presentation and presented to leadership and their team members for the public relations, internal communications, and organic media teams

Prepared programmatic reporting updates – updated data and pivot tables that included campaign performance metrics using Microsoft Excel

Received two performance awards